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Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press

Farmville creator Zynga is to lay off 18pc of its workforce – approximately 520 people – as part of a dramatic restructure to transform the company from a web company into more of a social and multiplayer operation. A content strategy is required to succeed. We caught up with Kristina Halvorson, perhaps the best-known person in the field, after her talk at An Event Apart, and recorded this interview. Over the past few years the phrase "content strategy" has been popping up more and more in discussions about the web and other interactive media. Anything epic requires a strategy, lots of work, and Kristina will teach you how to create meaningful content in Content Strategy for the Web. There are many misconceptions about what this role is in its entirety. While the company's New York, LA and Dallas offices are to bear the brunt of the cuts, the company's CEO Mark Pincus said the impact of the layoffs will be felt across every group in the company. Content strategy is one of the hot buzzwords in the web design world today. Key to web charm, to awesomeness online, and we recommend you Do Epic Shit. Contemporary websites offer more than just information about your company, contact information, and your product offerings.